Experience, Expertise, and Empowerment in Finance

At Safe Haven Finance, we believe in providing expert financial guidance while fostering opportunities for women in the industry. Established in December 2017, our firm was born from the merger of two highly respected businesses—Diane Hughes Financial Services and Bethan Jones Financial Services. With each founder bringing over 25 years of experience, our goal was to combine knowledge, build a dedicated team, and create a customer-focused financial service.

A Strong Team With a Wealth of Knowledge

Our team is built on decades of industry expertise, ensuring that every client receives reliable and tailored financial advice.

Bethan & Diane – Founders with over 25 years of expertise each.
Claire – Joined in 2018, bringing experience from both banking and brokerage.
Amanda – Joined in November 2024 with a background in brokerage and insurance.

With four expert advisors and a team of skilled administrators, we ensure every client receives personalised, professional and an efficient service.

Supporting Clients Across the UK

Though we are based in South Wales, with an additional office in North Wales, our services extend across the UK. Whether you need mortgage advice, remortgaging solutions, buy-to-let guidance, or insurance services, our team is here to support you. We understand that financial decisions can be complex, and we take pride in offering clear, jargon-free advice tailored to your unique circumstances.

Committed to a Personalised Approach

At Safe Haven Finance, we don’t believe in one-size-fits-all solutions. Every client’s financial needs are different, which is why we take a personalised approach. Whether you are a first-time buyer, a landlord expanding your portfolio, or simply looking for better insurance coverage, our team is dedicated to finding the right financial solutions for you.

Complaints Procedure

Safe HavenFinance Ltd is an appointed representative of PRIMIS Mortgage Network, a

trading name of First Complete Ltd. First Complete Ltd is authorised and regulated by the Financial Conduct Authority.

We are committed to providing a professional service to all our customers.If you are unhappy then we want to hear about it so we can try to put things right. With this in mind, we have the following complaints procedure in place.

You can make a complaint by any reasonable means including telephone, letter, or email.

Our contact information:

Write to: Diane Hughes
Telephone: 07790 049560
Email: diane@safehavenfl.co.uk

If you prefer, you can also refer your complaint to PRIMIS directly using the following

contact details:

Write to – PRIMIS Mortgage Network, Customer Resolution Team, Ground Floor, Birmingham Business Park, B37 7YT.
Telephone: 0121 767 1139
Email: complaints.solihull@primis.co.uk

You can also complain via their website:

https://www.primis.co.uk/privacy-notices/complaints/

Experience, Expertise, and Empowerment in Finance

A Strong Team With a Wealth of Knowledge

Supporting Clients Across the UK

Committed to a Personalised Approach

Contact Our Experts Today

Complaints Procedure

Your Home may be repossessed if you do not keep up repayments on your mortgage

Experience, Expertise, and Empowerment in Finance

A Strong Team With a Wealth of Knowledge

Supporting Clients Across the UK

Committed to a Personalised Approach

Contact Our Experts Today

Complaints Procedure

Your Home may be repossessed if you do not keep up repayments on your mortgage

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